Table of Contents

Preface: who, what, why

PART 1: Culture – Learning from Korea

CHAPTER 1: K-Beauty & K-Wave

CHAPTER 2: Look and Feel Young

CHAPTER 3: Beauty beyond K-beauty

PART 2: Science – Possibilities of Aesthetic Medicine

CHAPTER 4: Concerning the Newbies

CHAPTER 5: Concerning the Informed

CHAPTER 6: Concerning the DIY Prosumers

PART 3: Vera – Our Philosophy and Values

CHAPTER 7: Meaningful Work

CHAPTER 8: Core Questions

CHAPTER 9: Where Do We Go from Here?

Acknowledgments

References